TY  - BOOK
AU  - COOPER DONALD R ,  SCHINDLER PAMELA S , SHARMA JK.
TI  - BUSINESS RESEARCH METHODS 
SN  - 9789353161194
U1  - 650.072 
PB  - MC GRAW HILL 
KW  - Introduction to Business Research  Research in Business Ethics in Business Research Thinking Like a Researcher The Research Process: An Overview Clarifying the Research Question through Secondary Data and Exploration  The Design of Business Research  Research Design: An Overview Qualitative Research Observation Studies Experiments Surveys  The Sources and Collection of Data  Measurement Measurement Scales Questionnaires and Instruments Sampling  Analysis and Presentation of Data  Data Preparation and Description Exploring, Displaying, and Examining Data Hypothesis Testing Measures of Association Multivariate Analysis: An Overview Presenting Insights and Findings: Written Reports Presenting Insights and Findings: Oral Presentations  MP  Business Research Requests and Propose (with Sample RFP) Focus Group Discussion Guide Nonparametric Significance Tests Selected Statistical Tables
ER  -