BUSINESS RESEARCH METHODS A SOUTH ASIAN PERSPECTIVE - ZIKMUND WILLIAM G , BARRY WILLIAM G , CARR JON C ADHIKARI ATANU GRIFFIN MITCH (CENGAGE)
Keywords: The Role of Business Research, Information Systems and Knowledge Management, Theory Building, The Business Research Process: An Overview, The Human Side of Business Research: Organizational and Ethical Issues, Beginning Stages of the Research Process, Problem Definition: The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age, Research Methods for Collecting Primary Data, Survey Research: An Overview, Survey Research: Communicating with Respondents Observation Methods, Experimental Research Measurement Concepts, Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design, Sampling and Fieldwork, Sampling Designs and Sampling Procedures, . Determination of Sample Size: A Review of Statistical Theory Data Analysis and Presentation, . Editing and Coding: Transforming Raw Data into Information, . Basic Data Analysis: Descriptive Statistics, . Univariate Statistical Analysis, Bivariate Statistical Analysis: Differences Between Two Variables, . Bivariate Statistical Analysis: Measures of Association, Multivariate Statistical Analysis, Communicating Research Results: Report Generation, Oral Presentation, and Follow-L.: Comprehensive Cases with Computerized Databases