KELLER KEVIN LANE   SWAMONATHAN VANITHA  PARAMESWARAN AMBI MG  JACOB ISSAC C <br/><br/>
STRATEGIC BRAND MANAGEMENT BUILDING MEASURING AND MANAGING BRAND EQUITY 

 -  PEARSON  
 - 642 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Dewey Class. No.: </label>658.827