TY  - BOOK
AU  - GLASS RUSSELL, CALLAHAN SEAN
TI  - THE BIG DATA DRIVEN BUSINESS : HOW TO USE BIG DATA TO WIN CUSTOMERS, BEAT COMPETITORS AND BOOST PROFITS 
SN  - 978-1118889800
U1  - 658.872 
PY  - 2015///
PB  - WILEY 
ER  -