TY  - BOOK
AU  - DOLNICAR SARA, GRUN BETTINA , LEISCH FRIEDRICH 
TI  - MARKET SEGMENTATION ANALYSIS : UNDERSTANDING , DOING  IT AND MAKING IT USEFUL 
SN  - 9789811088179
U1  - 658.83 
PY  - 2018///
CY  - AUSTRALIA 
PB  - SPRINGER 
ER  -