TY  - BOOK
AU  - MCDONALD MALCOLM , DUNBAR LAN
TI  - MARKET SEGMENTATION : HOW TO DO IT AND HOW TO PROFIT FROM IT 
SN  - 978118432679
U1  - 658.802 
PY  - 2012///
CY  - UK
PB  - JOHN WILEY AND SONS 
ER  -