TY  - BOOK
AU  - SIEGEL ERIC
TI  - PREDICTIVE ANALYTICS : THE POWER TO PREDICT WHO WILL CLICK BUY LIE OR DIE
SN  - 9781119145677
U1  - 658.0563 
PY  - 2016///
CY  - NEW JERSEY
PB  - WILEY 
ER  -