PALMATIER ROBERT W, PETERSEN ANDREW J, GERMANN FRANK <br/><br/>
MARKETING ANALYTICS BASED ON FIRST PRINCIPLES  

 - USA  BLOOMSBURY  2022 
 - 399 
<br/><br/><label>ISBN: </label>9781352013191 
<br/><br/><label>Dewey Class. No.: </label>658.83