TY  - BOOK
AU  - HERMACHANDRAN K, CHOUDHARY DEBDUTTA, RODRIGUEZ RAUL  VILLAMARIN, WISE JORGE A, REVATHI T
TI  - PREDICTIVE ANALYTICS AND GENERATIVE AI FOR DATA DRIVEN  MARKETING STRATEGIES 
SN  - 9781032748917
U1  - 658.80028563 
PY  - 2025///
PB  - CRC PRESS
ER  -