KELLER KEVIN LANE , SWAMINATHAN VANITHA, PARAMESWARAN AMBI MG, JACOB ISAAC C <br/><br/>
STRATEGIC BRAND MANAGEMENT  BUILDING MEASURING AND MANAGING BRAND EQUITY  

 - 5 
 - UTTAR PRADESH  PEARSON  2025 
 - 642 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Dewey Class. No.: </label>658.827