TY  - BOOK
AU  - KELLER KEVIN LANE , SWAMINATHAN VANITHA, PARAMESWARAN AMBI MG, JACOB ISAAC C
TI  - STRATEGIC BRAND MANAGEMENT: BUILDING MEASURING AND MANAGING BRAND EQUITY 
SN  - 9789353946135
U1  - 658.827 
PY  - 2025///
CY  - UTTAR PRADESH
PB  - PEARSON
ER  -