KAPFERER JN  <br/><br/>
THE NEW STRATEGIC BRAND MANAGEMENT   ADVANCED INSIGHTS AND STRATEGIC THINKING  

 - 5 
 - NEW DELHI  KOGAN PAGE  2015 
 - 492 
<br/><br/><label>ISBN: </label>97807494655155 
<br/><br/><label>Dewey Class. No.: </label>658.627