TY  - BOOK
AU  - SAHAY ARVIND 
TI  - IIM BRANDS AND THE BRAIN : HOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS
SN  - 9780143452614
U1  - 658.407124 SAH 
PY  - 2022///
CY  - HARYANA
PB  - PENGUIN 
ER  -