TY  - BOOK
AU  - TYBOUT ALICE M, CALKINS TIM (FORWARD BY PHILIP KOTLER)
TI  - KELLOGG ON BRANDING : THE MARKETING FACULTY THE KELLOGG SCHOLL OF MANAGEMENT 
SN  - 9780471690160
U1  - 658.827 
PY  - 2022///
CY  - 334
PB  - JOHN WILEY WILEY 
ER  -