000 01291nam a2200121Ia 4500
999 _c1006
_d1006
020 _a978-8131722787
100 _aDIAMOND JAY
245 0 _aRETAIL BUYING
260 _bPEARSON
650 _aINTRODUCTION TO RETAIL BUYING , PLANNING THE PURCHASE , MAKING THE PURCHASE ,ADDITIONAL BUYER RESPONSIBILITIES
_vTHE BUYER ROLE EVALUATION BUYERS, BUYING FOR TRADITIONAL RETAIL ORGANIZATIONS DEPARTMENT STORE , CHAIN ORGANIZATIONS, BUYING DISCOUNT OPERATIONS, BUYING FOR OFF PRICE RETAIL OPERATIONS OFF PRICING FACT OR FICTION? MAKING THE PURCHASE, BUYING FOR OFF SITE RETAIL ORATIONS, MARKET SPECIALISTS AND HOW THEY SERVICE RETAILERS, CONSUMER ANALYSIS, MULTICULTURALISM :ASSESSING THE PRODUCT NEEDS OF AMERICAS MAJOR ECCENTRICITIES, MERCHANDISING POLICIES, HOW MUCH TO BUY , MERCHANDISE SOURCING AND TIMING THE PURCHASE SELECTING THE BEST MERCHANDISE RESOURCES, PURCHASING IN THE DOMESTIC MARKET PLACE , WHOLESALE MARKET, FOREIGN MARKET PURCHASING , BUSINESS ETIQUETTE GLOBAL MARKETS, INTERNET WHOLESALE PRODUCT ACQUISITION ON THE INTERNET, NEGOTIATING THE PURCHASE AND WRITING THE ORDER , ADDITIONAL BUYER RESPONSIBILITIES , PRIVATE -LABEL PROGRAMS MANUFACTURES BRAND AND LABEL , DISSEMINATING PRODUCT INFORMATION TO RERAIL PERSONNEL,VISUAL MERCHANDISING .
700 _aGERALD PINTEL
942 _cBK