| 000 | 00970nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1355 _d1355 |
||
| 020 | _a978-8131731567 | ||
| 100 | _aSCHIFFMAN,LEON G | ||
| 245 | 0 | _aCONSUMER BEHAVIOUR | |
| 250 | _a10 | ||
| 260 | _bPERRSON | ||
| 650 | _a Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social Responsibility. | ||
| 942 | _cBK | ||