000 00913nam a2200109Ia 4500
999 _c1780
_d1780
020 _a978-8131731567
100 _aSCHIFFMAN,LEON G
245 0 _aCONSUMER BEHAVIOUR
260 _bPERRSON
650 _aConsumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting THE CONSUMER AS AN INDIVIDUAL Consumer Motivation Personality and Consumer Behavior Consumer Perception .. _.. Consumer Learning - , Consumer Attitude Formation and Change Communication and Consumer Behavior CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS The Family and Social Class Influence of Culture on Consumer Behavior Cross-Cultural Consumer Behavior: An International Perspective THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS Consumers and the Diffusion of Innovations Consumer Decision Making and Beyond Marketing Ethics and Social Responsibility
942 _cBK