| 000 | 00783nam a2200109Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1782 _d1782 |
||
| 020 | _a978-0070473812 | ||
| 100 | _aLOUDON DAVID L , ALBERT J DELLA BITTA | ||
| 245 | 0 | _aCONSUMER BEHAVIOUR | |
| 260 | _bTMH | ||
| 650 | _aUNDERSTANDING CONSUMERS AND MARKET SEGMENTS. LIMITATIONS OF DEMOGRAPHICS IN PREDICTING CONSUMER BEHAVIOR LIFESTYLE AND PSYCHOGRAPHIC SEGMENTATION.ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR . SUBCULTURES.SOCIAL CLASS. SOCIAL GROUPS. FAMILY. PERSONAL INFLUENCE AND DIFFUSION OF INNOVATIONS. ATTITUDES. CHANGING ATTITUDES. CONSUMER DECISION PROCESS. PROBLEM RECOGNITION . SEARCH AND EVALUATION. PURCHASING PROCESS. POSTPURCHASE BEHAVIOUR ADDITIONAL DIMESIONS. MODELING AND RESEARCHING CONSUMER BEHAVIOUR . CONSUMERISM ORGANIZATIONAL BUYER BEHAVIOUR | ||
| 942 | _cBK | ||