| 000 | 00951nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1859 _d1859 |
||
| 020 | _a978-8189547332 | ||
| 100 | _aGAUTAM, NEERAN | ||
| 245 | 0 | _aCONSUMER BEHAVIOUR TEXT AND CASES | |
| 260 | _bWISDOM PUBLICATIONS | ||
| 650 | _aIntroduction to Consumer Behaviour . Types of Consumers . Consumer Needs and Wants . Perception .----Attitude and Attitude Change . Learning and Memory (-Personalty and Self-concept . Diffusion and Innovation Consumer Behaviour Buying Process Models of Consumer Behaviour Market Segmentation . Consumer Relationship Management . Post Decision Process . Industrial Buying Behaviour . Consumer Behaviour and Marketing Strategy . Opinion Leadership . Family Decision Making . Consumer Buyer Behaviour and Decision Situation . Consumer Behaviour Studies in India . Consumer and Cultural Influences . Consumer Protection • . Consumer Behaviour in Rural Areas . Cases in Consumer Behaviour | ||
| 700 | _aJAIN, KOKIL | ||
| 942 | _cBK | ||