000 00583nam a2200109Ia 4500
999 _c1889
_d1889
020 _a978-8184885798
100 _aBHAT, GOVINDA K
245 0 _aCUSTOMER RELATIONSHIP MANAGEMENT
260 _bHIMALAYA PUBLISHING HOUSE
650 _aCRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM — Opportunities and Challenges
942 _cBK