000			01734nam a2200121Ia 4500
999			_c1893 _d1893
020			_a978-8121932448
100			_aPILLAI RSN
245		0	_aMARKETING MANAGEMENT
260			_bS. CHAND
650			_aWritten in simple and conversational language. 2. Main points are given in Bold Letters or in Boxes. 3. Themes are easily understandable, even to a lay-man. 4. A good number of case studies are included. 5. Covers all relevant topics according to syllabus. 6. It is a good text-cum-guide to students. Contents Part-I FUNDAMENTALS OF MARKETING Fundamentals of Marketing Marketing Environment Marketing Management Part-II Developing Marketing Strategy Marketing Strategy and Planning Marketing Segmentation Market Targeting and Positioning Marketing Information System Marketing Research PART-III UNDERSTANDING CONSUMER BEHAVIOURS Consumer Behaviour The Indian Consumers Consumerism PART-IV MANAGING PRODUCTS Managing the Product Managing the Product Development Pricing Strategy Product Related Strategy PART-V COMMUNICATIONS DECISIONS The Promotional Programme Sales Promotion Advertising Management Marketing Control Public Relations PART-VI MANAGING SALES FORCES Personal Selling Sales Organisation Sales Force Management Control of Sales Force Sales Forecast Remuneration to Salesmen PART-VII MANAGEMENT OF PHYSICAL DISTRIBUTION Channels of Distribution Management of Retail Marketing of Consumer Goods Marketing of Industrial Goods Direct Marketing PART-VIII MANAGING MARKETING OF SERVICES The Marketing of Services PART-IX RECENT TRENDS IN MARKETING International Marketing Marketing and Society Total Quality Management E-Business Rural Marketing New Trends in Marketing The Case Study Method.
700			_aBAGAVATHI
942			_cBK