| 000 | 00558nam a2200109Ia 4500 | ||
|---|---|---|---|
| 999 |
_c1899 _d1899 |
||
| 020 | _a978-0742529649 | ||
| 100 | _aBLAKEMAN, ROBYN | ||
| 245 | 0 | _aINTEGRATED MARKETING COMMUNICATION | |
| 260 | _bPINNACLE | ||
| 650 | _aIntegrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing | ||
| 942 | _cBK | ||