000 01155nam a2200109Ia 4500
999 _c2772
_d2772
020 _a978-8120342149
100 _aCHERUNILAM, FRANCIS
245 0 _aINTERNATIONAL BUSINESS TEXT AND CASES
260 _bPHI
650 _aINTRODUCTION TO INTERNATIONAL BUSINESS. INTERNATIONAL OPERATIONS MANAGEMENT.INTERNATIONAL BUSINESS ENVIRONMENT . INTERNATIONAL TRADING ENVIRONMENT . GATT/WTO AND GLOBAL LIBERALISATION. INTERNATIONAL MONETARY SYSTEM AND FOREIGN EXCHANGE MARKET . INTERNATIONAL BANKING AND EUROCURRENCY MARKET.INTERNATIONAL ECONOMIC ORGANISATIONS. INTERNATIONAL INVESTMENT AND FINANCE. MULTINATIONAL CORPORATIONS. INTERNATIONAL GOODS SERVICE AND FINANCIAL FLOWS AND BALANCE PAYMENTS. GLOBALISATION. INTERNATIONAL BUSINESS INTELLIGENCE . MARKET SELECTION . MARKET ENTRY STRATEGIES. MARKET COVERAGE STRATEGIES. INTERNATIONAL PRODUCT DECISIONS. INTERNATIONAL PRICING .INTERNATIONAL DISTRIBUTION. INTERNATIONAL PROMOTION. INTERNATIONAL ORGANIZATION AND HRM. SOME SOCIAL ISSUES IN INTERNATIONAL BUSINESS. TRADE POLICY AND REGULATION IN INDIA. EXPORT PROMOTION . TRADE AND BOP OF INDIA. INDIA IN THE GLOBAL SETTING .GLOBALIZATION OF INDIAN BUSINESS.
942 _cBK