| 000 | 01036nam a2200121Ia 4500 | ||
|---|---|---|---|
| 999 |
_c2878 _d2878 |
||
| 020 | _a978-8126528059 | ||
| 100 | _aZIKMUND WILLIAM G | ||
| 245 | 0 | _aCUSTOMER RELATIONSHIP MANAGEMENT INTEGRATING MARKETING STRATEGY AND INFORMATION TECHNOLOGY | |
| 260 | _bWILEY | ||
| 650 | _aTHE NATURE OF CUSTOMER RELATIONSHIP MANAGEMENT. UNDERSTANDING CUSTOMER DIFFERENCES.CONCEPT OF RELATIONSHIP MANAGEMENT . STRATEGIC OPTIONS FOR APPROACHING CUSTOMERS.MARKET SEGMENTATION.INFORMATION TECHNOLOGY AND COLLECTING CUSTOMER DATA. THE CRM DATA WAREHOUSE. WAREHOUSE DATA REPOSITORY . METADATA REPOSITORY CUSTOMER LOYALTY. ATTITUDINAL AND BEHAVIORAL COMPONENTS OF LOYALTY . CUSTOMER RELATION STRATEGIES. WINBACK AND ACQUISITIONS STRATEGIES. . SALES FORCE AUTOMATION AND AUTOMATED CUSTOMER SERVICE CENTERS.THE BASIC OF DATA MINING ,ONLINE ANALYTICAL PROCESSING ,AND INFORMATION PRESENTATION. MEASURING CUSTOMER SATISFACTION AND LOYALTY , ISSUE FOR IMPLEMENTING CRM SYSTEM. POTENTIAL REWARD FROM CRM IMPLEMENTATION | ||
| 700 | _aMCLEOD, RAYMOND | ||
| 942 | _cBK | ||