| 000 | 00845nam a2200109Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3083 _d3083 |
||
| 020 | _a978-8120345010 | ||
| 100 | _aFROST, RAYMOND, STRAUSS, JUDY | ||
| 245 | 0 | _aE-MARKETING | |
| 260 | _bPHI | ||
| 650 | _aE-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan . E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management .. Internet Penetration Worldwide as of April 30, 2010 | ||
| 942 | _cBK | ||