| 000 | 00652nam a2200109Ia 4500 | ||
|---|---|---|---|
| 999 |
_c3140 _d3140 |
||
| 020 | _a978-9332518377 | ||
| 100 | _aCLOW, KENNETH E | ||
| 245 | 0 | _aINTEGRATED ADVERTISING PROMOTION AND MARKETING COMMUNICATION | |
| 260 | _bPEARSON | ||
| 650 | _aIntegrated Marketing Communications Corporate Image and Brand Management Buyer Behaviors The IMC Planning Process Advertising Management Advertising Design - Theoretical Frameworks and Types of Appeals Advertising Design - Message Strategies and Executional Frameworks Traditional Media Channels Digital Marketing . Database and Direct Response Marketing and Personal Selling . Sales Promotions | ||
| 942 | _cBK | ||