| 000 | 00769nam a2200109Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4341 _d4341 |
||
| 020 | _a978-0029001011 | ||
| 100 | _aAAKER, DAVID A | ||
| 245 | 0 | _aMANAGING BRAND EQUITY | |
| 260 | _bFREE PRESS | ||
| 650 | _aPreface and Acknowledgments What Is Brand Equity? The Ivory Story The Role of Brands Brand-Building Neglect The Role of Assets and Skills What Is Brand Equity? What Is the Value of a Brand? Brand Value Based upon Future Earnings Issues in Managing Brand Equity The Plan of the Book Brand Loyalty The MicroPro Story Brand Loyalty Measuring Brand Loyalty The Strategic Value of Brand Loyalty Maintaining and Enhancing Loyalty Selling Old Customers Instead of New Ones Brand Awareness The Datsun-Becomes-Nissan Story The GE-Becomes-Black & Decker Story | ||
| 942 | _cBK | ||