000			00939nam a2200109Ia 4500
999			_c4919 _d4919
020			_a9788189410025
100			_aICFAI, UNIVERSITY
245		0	_aINTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING
260			_bICFAI UNIVERSITY
650			_aAn Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility
942			_cBK