000			00978nam a2200145Ia 4500
999			_c7192 _d7192
020			_a978-93272-8517-8
082			_a658.8
100			_aSREEDHARAN NAIR SHAILESH
245		0	_aMARKETING MANAGEMENT
260			_a2018
260			_aNEW DELHI KALYANI
300			_a330
650			_aINTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH. STRATEGIC MARKETING PLANNING. MARKETING MIX. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT. ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION. IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS, CHALLENGERS, FOLLOWERS AND NICHE, PRODUCT . BRANDING . PACKAGING AND LABELLING . PRICING. LOGISTICS AND SUPPLY CHAIN MANAGEMENT , PROMOTION, SALES PROMOTION, PERSONAL SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING. IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING.
942			_cBK