000			00960nam a2200145Ia 4500
020			_a978-93272-8517-8
082			_a658.8
100			_aSREEDHARAN NAIR SHAILESH
245		0	_aMARKETING MANAGEMENT
260			_a2018
260			_bNEW DELHI KALYANI
300			_a330
650			_aINTRODUCTION TO MARKETING MANAGEMENT. VALUE CHAIN. MARKETING ENVIRONMENT . MARKETING RESEARCH . MARKETING RISK. CONSUMER BEHAVIOUR. CONSUMER RELATIONSHIP MANAGEMENT .ORGANIZATIONAL BUYING AND INDUSTRIAL MARKETING . MARKETING SEGMENTATION . IDENTIFYING AND ANALYZING COMPETITION. DESIGNING COMPETITIVE STRATEGIES FOR LEADERS CHALLENGERS, FOLLOWERS AND NICHE. PRODUCT BRANDING .PACKING AND LABELLING . PRICING . LOGISTICS AND SUPPLY CHAIN MANAGEMENT . PROMOTION. SALES PROMOTION, PERSONAL PERSONAL , SELLING AND PUBLICITY. PERSONAL SELLING AND DIRECT MARKETING . IMC AS AN INTEGRAL PART OF MARKETING . MARKETING TOOLS AND TECHNIQUE. EMERGING TRENDS IN MARKETING .
942			_cBK
999			_c7193 _d7193