000			01183nam a2200121Ia 4500
999			_c740 _d740
020			_a978-0070187757
082			_a174.4
100			_aJAIN NEERA , _aMUKHERJI SHOMA
245		0	_aEFFECTIVE BUSINESS COMMUNICATION
260			_bMCGRAW HILL EDUCATION
650			_aEFFECTIVE COMMUNICATIONS IN BUSINESS, THE SEVEN Cs OF EFFECTIVE COMMUNICATION, BUSINESS COMMUNICATION AND THE GLOBAL CONTEXT, BUSINESS COMMUNICATION AND THE ETHICAL CONTEXT, BUSINESS COMMUNICATION AND THE TECHNOLOGY CONTEXT, THE PROCESS OF PREPARING EFFECTIVE BUSINESS MESSAGES,THE APPEARANCE AND DESIGN OF BUSINESS MESSAGES, GOOD-NEWS AND NEUTRAL MESSAGES, BAD -NEWS MESSAGES, PERSUASIVE WRITTEN MESSAGES, SHORT REPORTS,LONG (FORMAL) REPORTS, PROSPALS, STRATEGIES FOR SUCCESSFUL SPEAKING AND SUCCESSFUL LISTENING, STRATEGIES FOR SUCCESSFUL INTORMATIVE AND PERSUASIVE SPEAKING, STRATEGIES FOR SUCCESSFUL INTERPERSONAL COMMUNICATION, STRATEGIES FOR SUCCESSFUL BUSINESS AND GROUP MEETING, THE JOB APPLICATION PROCESS - THE WRITTEN JOB PRESENTATION, THE JOB APPLICATION PROCESS- INTERVIEWS AND FOLLOW UP, A VISUAL AIDS IN BUSINESS COMMUNICATION, GRAMMAR, PUNCTUATION, STYLE, BUSINESS COMMUNICATION AND LEGAL ISSUES
942			_cBK