000			01612nam a22001337a 4500
020			_a9788131520369
082			_a650.072
100			_aZIKMUND WILLIAM G , _aBARRY WILLIAM G , _aCARR JON C _aADHIKARI ATANU _aGRIFFIN MITCH
245			_aBUSINESS RESEARCH METHODS _bA SOUTH ASIAN PERSPECTIVE
260			_bCENGAGE
300			_a746
650			_aThe Role of Business Research, Information Systems and Knowledge Management, Theory Building, The Business Research Process: An Overview, The Human Side of Business Research: Organizational and Ethical Issues, Beginning Stages of the Research Process, Problem Definition: The Foundation of Business Research, Qualitative Research Tools, Secondary Data Research in a Digital Age, Research Methods for Collecting Primary Data, Survey Research: An Overview, Survey Research: Communicating with Respondents Observation Methods, Experimental Research Measurement Concepts, Measurement and Scaling Concepts, Attitude Measurement, Questionnaire Design, Sampling and Fieldwork, Sampling Designs and Sampling Procedures, . Determination of Sample Size: A Review of Statistical Theory Data Analysis and Presentation, . Editing and Coding: Transforming Raw Data into Information, . Basic Data Analysis: Descriptive Statistics, . Univariate Statistical Analysis, Bivariate Statistical Analysis: Differences Between Two Variables, . Bivariate Statistical Analysis: Measures of Association, Multivariate Statistical Analysis, Communicating Research Results: Report Generation, Oral Presentation, and Follow-L.: Comprehensive Cases with Computerized Databases,
942			_cBK
999			_c7409 _d7409