000			00281nam a22001217a 4500
020			_a9780470613580
082			_a658.827
100			_aAAKER DAVID A
245			_aBRAND RELEVANCE MAKING COMPETITORS IRRELEVANT
260			_aSAN FRANCISCO _bJOSSEY BASS
300			_a381
942			_cBK
999			_c7531 _d7531