000 00382nam a22001217a 4500
020 _a9781032748917
082 _a658.80028563
100 _aHERMACHANDRAN K, CHOUDHARY DEBDUTTA, RODRIGUEZ RAUL VILLAMARIN, WISE JORGE A, REVATHI T
245 _aPREDICTIVE ANALYTICS AND GENERATIVE AI FOR DATA DRIVEN MARKETING STRATEGIES
260 _bCRC PRESS
_c2025
300 _a277
942 _cBK
999 _c7901
_d7901