000 00392nam a22001337a 4500
020 _a9789353946135
082 _a658.827
100 _aKELLER KEVIN LANE , SWAMINATHAN VANITHA, PARAMESWARAN AMBI MG, JACOB ISAAC C
245 _aSTRATEGIC BRAND MANAGEMENT
_bBUILDING MEASURING AND MANAGING BRAND EQUITY
250 _a5
260 _aUTTAR PRADESH
_bPEARSON
_c2025
300 _a642
942 _cBK
999 _c7912
_d7912