000 00259nam a22001217a 4500
020 _a9788125914273
082 _a658.827
100 _aMOORTHI YL
245 _aBRAND MANAGEMENT
_bTHE INDIAN CONTEXT
260 _aUP
_bVIKAS
_c2023
300 _a171
942 _cBK
999 _c7915
_d7915