000 00317nam a22001217a 4500
020 _a9780143452614
082 _a658.407124 SAH
100 _aSAHAY ARVIND
245 _aIIM BRANDS AND THE BRAIN
_bHOW TO USE NEUROSCIENCE TO CREATE IMPACTFUL BRANDS
260 _aHARYANA
_bPENGUIN
_c2022
300 _a352
942 _cBK
999 _c7984
_d7984