000 00356nam a22001217a 4500
020 _a9780471690160
082 _a658.827
100 _aTYBOUT ALICE M, CALKINS TIM (FORWARD BY PHILIP KOTLER)
245 _aKELLOGG ON BRANDING
_bTHE MARKETING FACULTY THE KELLOGG SCHOLL OF MANAGEMENT
260 _a334
_bJOHN WILEY WILEY
_c2022
300 _a334
942 _cBK
999 _c8011
_d8011