BHAT, GOVINDA K

CUSTOMER RELATIONSHIP MANAGEMENT - HIMALAYA PUBLISHING HOUSE

978-8184885798


CRM Strategy and CRM Building Blocks Types of CRM CRM in Marketing Customer Lifecycle Care: Leveraging Customer Service to Achieve CRM Success CRM in e-Business CRM Planning CRM Implementation Sales Force Automation (SFA) Call Centre CRM and Data Warehousing HRM in CRM CRM: Customer Retention Strategy CRM — Opportunities and Challenges