BLAKEMAN, ROBYN
INTEGRATED MARKETING COMMUNICATION - PINNACLE
978-0742529649
Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing
INTEGRATED MARKETING COMMUNICATION - PINNACLE
978-0742529649
Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing