INTEGRATED MARKETING COMMUNICATION (Record no. 1899)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00558nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0742529649 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BLAKEMAN, ROBYN |
| 245 #0 - TITLE STATEMENT | |
| Title | INTEGRATED MARKETING COMMUNICATION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PINNACLE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Integrated Marketing Communication IMC Marketing Plans Branding and Positioning Creative Briefs Left- and Right-Brain Selling Points The Creative Process Copywriting Campaigns Public Relations Newspaper Advertising Magazine Advertising Radio Advertising Television Advertising Direct Marketing Sales Promotion Internet Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-26 | 11.02.2019 | 350.00 | 658.802 | 1899 | 11.02.2019 | Text book |