FROST, RAYMOND, STRAUSS, JUDY
E-MARKETING - PHI
978-8120345010
E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan . E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management .. Internet Penetration Worldwide as of April 30, 2010
E-MARKETING - PHI
978-8120345010
E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan . E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management .. Internet Penetration Worldwide as of April 30, 2010