E-MARKETING (Record no. 3083)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8120345010 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | FROST, RAYMOND, STRAUSS, JUDY |
| 245 #0 - TITLE STATEMENT | |
| Title | E-MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PHI |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | E-Marketing in Context Past, Present, and Future Strategic E-Marketing and Performance Metrics The E-Marketing Plan . E-Marketing Environment Building Inclusive E-Markets Ethical and Legal Issues E-Marketing Strategy E-Marketing Research Consumer Behavior Online Segmentation, Targeting, Differentiation, and Positioning Strategies E-Marketing Management Product: The Online Offer • Price: The Online Value _ The Internet for Distribution E-Marketing Communication Tools . Engaging Customers with Social Media Buying Digital Media Space Customer Relationship Management .. Internet Penetration Worldwide as of April 30, 2010 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 2 | 11.02.2019 | 425.00 | 658.84 | 3083 | 11.02.2019 | Reference Books |