CONSUMER BEHAVIOUR (Record no. 1355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131731567 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SCHIFFMAN,LEON G |
| 245 #0 - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PERRSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social Responsibility. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 1 | 11.02.2019 | 495.00 | 658.8342 | 1355 | 11.02.2019 | Reference Books |