CONSUMER BEHAVIOUR
By: SCHIFFMAN,LEON G
Material type:
TextPublisher: PERRSON Edition: 10ISBN: 978-8131731567Subject(s): Consumer Behavior: Meeting Changes and Challenges The Consumer Research Process Market Segmentation and Strategic Targeting . THE CONSUMER AS AN INDIVIDUAL . Consumer Motivation . Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS. The Family and Social Class . Influence of Culture on Consumer Behavior . Cross-Cultural Consumer Behavior: An International Perspective . THE CONSUMER'S DECISION-MAKING PROCESS AND ETHICAL DIMENSIONS. Consumers and the Diffusion of Innovations . Consumer Decision Making and Beyond . Marketing Ethics and Social Responsibility
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Reference Books
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MIIMLIBRARY | RACK -REF 1 | 658.8342 (Browse shelf) | Not for loan | 1355 |
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