CONSUMER BEHAVIOUR (Record no. 1782)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-0070473812 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LOUDON DAVID L , ALBERT J DELLA BITTA |
| 245 #0 - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOUR |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | TMH |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | UNDERSTANDING CONSUMERS AND MARKET SEGMENTS. LIMITATIONS OF DEMOGRAPHICS IN PREDICTING CONSUMER BEHAVIOR LIFESTYLE AND PSYCHOGRAPHIC SEGMENTATION.ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR . SUBCULTURES.SOCIAL CLASS. SOCIAL GROUPS. FAMILY. PERSONAL INFLUENCE AND DIFFUSION OF INNOVATIONS. ATTITUDES. CHANGING ATTITUDES. CONSUMER DECISION PROCESS. PROBLEM RECOGNITION . SEARCH AND EVALUATION. PURCHASING PROCESS. POSTPURCHASE BEHAVIOUR ADDITIONAL DIMESIONS. MODELING AND RESEARCHING CONSUMER BEHAVIOUR . CONSUMERISM ORGANIZATIONAL BUYER BEHAVIOUR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO- 16 | 11.02.2019 | 620.00 | 658.8342 | 1782 | 11.02.2019 | Text book |