CONSUMER BEHAVIOUR
By: LOUDON DAVID L , ALBERT J DELLA BITTA
Material type:
TextPublisher: TMH ISBN: 978-0070473812Subject(s): UNDERSTANDING CONSUMERS AND MARKET SEGMENTS. LIMITATIONS OF DEMOGRAPHICS IN PREDICTING CONSUMER BEHAVIOR LIFESTYLE AND PSYCHOGRAPHIC SEGMENTATION.ENVIRONMENTAL INFLUENCES ON CONSUMER BEHAVIOUR . SUBCULTURES.SOCIAL CLASS. SOCIAL GROUPS. FAMILY. PERSONAL INFLUENCE AND DIFFUSION OF INNOVATIONS. ATTITUDES. CHANGING ATTITUDES. CONSUMER DECISION PROCESS. PROBLEM RECOGNITION . SEARCH AND EVALUATION. PURCHASING PROCESS. POSTPURCHASE BEHAVIOUR ADDITIONAL DIMESIONS. MODELING AND RESEARCHING CONSUMER BEHAVIOUR . CONSUMERISM ORGANIZATIONAL BUYER BEHAVIOUR
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Text book
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MIIMLIBRARY | RACK NO- 16 | 658.8342 (Browse shelf) | Available | 1782 |
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