ADVERTISING PRINCIPLES AND PRACTICE (Record no. 2870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00877nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-8131714140 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | WELLS, WILLIAM D,BURNETT, JOHN |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING PRINCIPLES AND PRACTICE |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | PEARSON |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | FOUNDATIONS.Introduction to Advertising . Advertising's Role in Marketing .Advertising and Society. PLANNING AND STRATEGY .How Advertising Works. The Consumer Audience . Strategic Research . Strategic Planning . EFFECTIVE ADVERTISING MEDIA . Print and Out-of-Home Media . Broadcast Media . Interactive and Alternative Media .Media Planning and Buying . EFFECTIVE ADVERTISING MESSAGES . The Creative Side and Message Strategy . Copywriting . Design and Production. INTEGRATION AND EVALUATION .Direct Response. bales Promotion, Events, and Sponsorships . Public Relations . Special Advertising Situations . Evaluation of Effectiveness . |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK -REF 2 | 11.02.2019 | 635.00 | 659.1 | 2870 | 11.02.2019 | Reference Books |