ADVERTISING PRINCIPLES AND PRACTICE
By: WELLS, WILLIAM D,BURNETT, JOHN
Material type:
TextPublisher: PEARSON ISBN: 978-8131714140Subject(s): FOUNDATIONS.Introduction to Advertising . Advertising's Role in Marketing .Advertising and Society. PLANNING AND STRATEGY .How Advertising Works. The Consumer Audience . Strategic Research . Strategic Planning . EFFECTIVE ADVERTISING MEDIA . Print and Out-of-Home Media . Broadcast Media . Interactive and Alternative Media .Media Planning and Buying . EFFECTIVE ADVERTISING MESSAGES . The Creative Side and Message Strategy . Copywriting . Design and Production. INTEGRATION AND EVALUATION .Direct Response. bales Promotion, Events, and Sponsorships . Public Relations . Special Advertising Situations . Evaluation of Effectiveness
| Item type | Home library | Shelving location | Call number | Status | Date due | Barcode |
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Reference Books
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MIIMLIBRARY | RACK -REF 2 | 659.1 (Browse shelf) | Not for loan | 2870 |
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