INTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING (Record no. 4919)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00939nam a2200109Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788189410025 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ICFAI, UNIVERSITY |
| 245 #0 - TITLE STATEMENT | |
| Title | INTERNATIONAL BUSINESS AND INTERNATIONAL MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | ICFAI UNIVERSITY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | An Overview of International Business An Overview of the World Economy International Finance & Economics International Trade Funding Institutions Competitive Strategy in International Business International Marketing Strategy Entry Strategies in International Markets Marketing Information Systems and Research Segmentation, Targeting, and Positioning Planning Process ' International Marketing Mix Elements Product Decisions International Branding Pricing in International Markets Marketing Channel and Place Decisions Promotional Decisions International Marketing of Services Leading, Organizing, and Controlling Marketing in the Internet Environment Ethics and Social Responsibility |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Text book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MIIMLIBRARY | MIIMLIBRARY | RACK NO-18 | 11.02.2019 | 658.8 | 4918 | 11.02.2019 | Text book |